Why Nature's Sunshine

We believe in the healing power of nature.


Nature gives us everything we need to thrive, and as we care for our planet, it will continue taking care of us for generations to come.


Purity, First and Foremost

We keep it simple, using only the cleanest, purest ingredients for your health. That means Non-GMO, organic and regenerative whenever possible, and rejecting anything that doesn't meet our exacting, industry-leading standards. Our strict specifications often mean we reject raw materials that others will use.

Nurturing the Right Relationships

Guided by the relationship between plants and people, we're continuously working toward mutually beneficial sourcing practices that are good for the planet, our friends who grow our herbs, and you. That's why we collaborate with those who support fair trade and labour practices for our growers and their communities. By taking care of our farmers—for years and sometimes decades—we get ideal ingredients from experienced growers to take care of you.

Our new bottles are made from 100% post consumer recycled materials

A Smaller Carbon Footprint.

Keeping our world clean preserves our ability to deliver pure, powerful natural ingredients. That's why we use a 100% Post-Consumer Recycled (PCR) bottle. Our new amber bottle preserves nutrients while lessening our environmental impact, and that's something we can all celebrate.


The Personal Touch

We personally go to the furthest reaches of the globe to find and verify the highest quality herbs and natural ingredients, and we ensure the living nutrients in our ingredients are protected and delivered to you just as nature intended.

Woman smelling fields of lavender at sunset

Delivering Nature's Power to You

If we don't preserve the power of our living nutrients throughout the manufacturing process, then what's the point? Verifying the uncompromised potency of our products, from the farm to your family, makes all the difference.

Ensuring Potency Safeguards

It's not enough to know what an ingredient is, as the active compounds that give a plant is healing power can be damaged or lost in processing, transport or manufacturing. We go beyond identification to verify the presence and amount of the vital active constituents in our ingredients at every step in the process from the field to the finished product.


The Brains Behind the Bottle

What goes on behind the bottle is just as important as what goes into it. It's not enough to say our products have the power to make a difference in your life. We have to know, because your health is too important to us.

Trusted Throughout History

It's only natural to want products you can trust. That's why we look to the knowledge of those who have turned to nature's power for their wellness needs in ages past. There's a reason their traditions have survived…because hundreds—and sometimes even thousands—of years demonstrate their effectiveness.